Nykaa Customer Database 2025

📊 Nykaa Customer Database 2025 – Data Field Options

🆔 Customer Profile

• Full Name

• Gender

• Age Group (18–24, 25–34, 35–44, 45+)

• Marital Status

📞 Contact & Location

• Mobile Number

• Email Address

• City

• District

• State

• PIN Code

• Address (City-level / Area-level)

🛍️ Beauty & Shopping Behaviour

• Beauty Shopper Indicator (Yes / No)

• Purchase Frequency (Low / Medium / High)

• Average Order Value Range

• Last Purchase Period (Recent / 3–6 Months / 6–12 Months)

💄 Product Interest Categories

• Skincare

• Makeup

• Haircare

• Fragrances

• Personal Care

• Luxury Beauty

• Men’s Grooming

• Wellness & Supplements

📱 Platform & Engagement Signals

• Online Shopper Indicator

• App User / Website User

• Offer / Discount Buyer

• New vs Returning Customer

💳 Spending & Affinity Indicators

• Premium Buyer Indicator

• Budget / Mid / Premium Segment

• Brand Loyalty Indicator

• High-Intent Beauty Buyer